Evaluation

Evaluation

The purpose of my project was to create a Campaign which will raise awareness to the little things people do on an everyday basis and to prevent people from doing these ‘little crimes’. For some, they might not be seen as crimes however these things need to be prevented. I believe my installation will help to do so, due to the fact that it raises awareness of these things in an interactive way. I have created a digital gallery which includes 6 photographs of 6 different things which help to raise awareness of for example: drinking in a public place, throwing cigarettes on the ground, breaking into someone’s car, stealing a mobile phone and driving while talking on the phone. Each photography has augmented reality built within it. If you go over the installation with an electronic device such as a mobile phone or a tablet, the photography changes into a video which is like a continuance from the photo itself. My campaign is called ‘Notice’ and the logo includes an eye above the word Notice. The logo in my opinion is successful due to the fact that it suits the theme, is simple and very easy to remember. This makes it easier for users to spread word about it as it is also easy to remember. The installation works successfully with the photos changing into videos which creates an atmosphere of a modern gallery. This is because instead of people standing watching each photo, they are interacting which each one through electronic devices in order to find out more about what is going to happen. I have had a few issues where 1 photo wasn’t working due to the lighting, which made it difficult for me to work with as it wouldn’t work when it was too dark in the room. I have also had a few technical issues which took me a long time to fix. Overall, I am pleased with the outcome of my installation as I believe I have met my objectives and have achieved what I was planning to achieve when planning what to do for my project. The photography has come out to be clear considering the A1 scales. All photographs have a specific theme and all match together. The yellow highlights give each photo a spark which is different to any other photographic images however this is something I was aiming for as I wanted my photography to stand out and be different. Next time I would do a few things differently however everything has worked as planned. I am working on advertising this installation through the word of mouth and also showing different sort of audiences what I have created and how it works.