The way in which I am planning to
raise awareness of the little illegal things is through my own advertising
campaign. This will be communicated through a digital gallery which will
present different sort of images communicating the whole purpose of realising
the actions which people might not realise on a daily basis. The reason it will
be a digital gallery is due to the fact that I am planning to implant augmented
reality into the photographs within the gallery. This way the interaction
between users and the purpose of the campaign will be stronger due to the
physical user interaction.
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