Campaign
My project is like my own
personal campaign which was inspired by crime prevention. Some things people
may not consider as crime but should still be aware of. My inspiration came
from the metropolitan police website which actually has their own crime
prevention campaign on their website. “Be Safe is an ongoing
Met Police crime prevention campaign that aims to motivate, empower and
mobilise Londoners to take steps to protect themselves and their property from
crime. It piloted in October 2016 focusing on residential burglary in selected
hotspot boroughs, and has since developed to include mobile phone theft and
scooter theft across London.”
Met Police website even includes different
crimes and prevention tips and ideas. For
example, if you choose vehicle
theft, it will show you how to keep your vehicle safe:
Be Safe campaign have created
their own advertisements of keeping safe during different situations. One of
the advertisements include:
As you can see, the poster is
visually attractive due to the layout, font, image and colours used on it. The font
is very clear and easy to read due to the colour contract to the actual image
in the background. They have included their own ‘Be Safe’ logo which looks
relatable to the met police logo and also relates to the theme of crime. So,
the logo itself is telling you to look after yourself. As you can also see, the
motorbike on the image is clear, they have done this in order to help the
audience see how to keep the motorbike safe from theft. Clearing the colours
from the motorbike drag your attention to the locks, chains and keys which are most
important things to think about when looking after your motorbike. This is
where I got inspired to highlight parts of my photography, to help the audience
drag their attention to parts of the photograph.
A digital GIF also included of the same poster: https://www.met.police.uk/SysSiteAssets/media/downloads/met/campaigns/be-safe/scooters-2019/lock_chain_cover.gif
The campaign has also included a
video which shows how quickly and easy it is to lose your motorbike due to poor
security. It shows that people can steal your motorbike is just 60 seconds if
you don’t keep it secure.
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